Five Dollar Floats - Jax Beach, FL

This suite was created for a Float-Happy-Hour promotion we ran at Mayday Jax beach stores all of February 2025. The visual direction of this project needed to match the WWII era alluded to within Mayday’s ice cream shops while also maintaining a modern visual appeal.

Given the season, our goal was to bring in people wanting to share time together over the old-time wholesome romance of an ice cream float!